Behind the Scenes | The Evolution of a Greeting Card

Alcohol inks

Behind the creation of my greeting cards is a whole of hard work, perseverance and love. My intention to create gorgeous, vibrant, colourful and memorable cards is not something I do lightly. The process is long and laborious (always taking way longer than I think it will!) but in the end, after producing a whole new range of glorious, rainbow greeting cards, I believe it’s totally worth it!

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Rainbow butterflies – CLICK TO BUY

It begins with creating the artwork with alcohol inks, either on Yupo paper or ceramic tile. For this particular range of cards, I wanted to create a rippling rainbow border with a plain white centre, onto which I could write a variety of phrases. This in itself was a labour of love, as creating ripples with alcohol inks is not as easy as it looks. Like anything, it has been a massive learning curve and has required much persistence and trial and error, and then some more trial error!

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This particular piece was created with my favourite rainbow palette of alcohol inks: Pinata Magenta, Ranger Sunshine Yellow, Citrus and Mermaid, with the help of my trusty hairdryer!

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Once the artwork is complete, I scan it into my computer at high resolution (600dpi) with my beloved Canon scanner. It’s then ready to play with in Photoshop!

Any smudges are cleaned up and all micro-hairs and specs of dust are removed. This is again another lengthy process and involves zooming into the image and utilising the ‘clone stamp’ tool in Photoshop. I actually love this process, despite it taking ages, as for me it’s like magic! One minute the inks are full of microscopic fluff and blemishes, the next minute they’re gone, with a simple click of the mouse!

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Rainbow Birthday – CLICK TO BUY

Once that’s all done it’s time to add the text. For this, I use free downloadable fonts from a variety of websites. I make sure any fonts I use are allowed for commercial use.

For half this range, I also included some multi-coloured butterflies from a really old vintage butterfly book I bought for 30p. Again with the magic of Photoshop, I colour-matched each butterfly with the inks and created a mixed-media collage.

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Dream Big – CLICK TO BUY

Once the designs are all complete, I align each one with my back cover design, convert the colours from RGB to CMYK (which always breaks my heart a little, as the colours dull ever so slightly!) and then they’re ready for printing.

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All my cards are professionally printed on high quality, glossy, laminated card and can be purchased individually or 3 for 2. ❀